Sunday, 2 March 2014

Setbacks and Reflections

2014 begun with significant optimism and excitement - we had submitted numerous high quality grant applications, Maria began working with us two days a week, and Phil had agreed to provide some free monthly marketing help.  I felt we had turned a corner, 2014 was going to be the year we made huge advances in developing Give Aid Direct

While Give Aid Direct is developing, the path is not at all what I expected at the start of the year. While Maria has been a great help and Phil is helping us understand more about marketing, all of our funding applications have been turned down, which was unexpected.  We often made into the top 5 or even top 2 applications, but narrowly was beat out by another application.  Thankfully, we have received some helpful feedback about our applications and the overall concept of Give Aid Direct, which we can use to improve future applications and future communication.  

While setbacks are never fun or enjoyable, they have given me time to pause, reflect, and challenge my thinking.  There is an improved version of the Give Aid Direct concept forming - call it Give Aid Direct 2.0 if you will.  It is very much in its infancy, but the seed has been planted, has germinated, and is beginning to sprout.  While the original concept of person-to-person giving in the aftermath of a disaster is core to what we want to enable, there is more to Give Aid Direct than that, but our message, our story, our engagement needs to be much more.  

We'll be hard at work improving Give Aid Direct, the experience, and the impact, however we need you to join us and spread the word.  Visit us regularly, tell us what you think, and tell your friends about us.

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