The idea

Description of idea with video

After Amos came up with the idea of Give Aid Direct, he needed to know whether it was something that people related to. This video was used to explain the idea to a relatively small group of people from whom we solicited feedback, through a survey.


The idea has developed a bit since this was made but the overall concept of direct 'frictionless' giving still holds good.

To understand better how it works, click here.


1 comment:

  1. I think it is BRILLIANT! I love the way that it enables a person to person gift - this is so much more meaningful than giving to a "fund".

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